Alex Morgan
Data & Analytics Consultant
Making data make sense.
I turn complex reporting questions into clear, useful products. My work starts with the decisions a team needs to make, then connects the data and the interface around those decisions.
I care about the small details: an unambiguous metric, a fast filter, a chart that tells its story without a presentation. Outside the dashboard, I help teams document their data and build habits that last.
Articles by Alex
Alex M.Start with a decision, then a dashboard
Turn a business question into a focused reporting product by defining the decision, choosing metrics, and testing real tasks.
Alex M.Design dashboards for everyday decisions
Make reports easier to use with clear labels, helpful defaults, and accessible interactions for everyday business decisions.
Alex M.A handover that helps your reports stick
Help your team build lasting reporting habits with practical training, useful examples, and clear support after handover.
The data is there.
Let’s make sense of it.
We’ll review what you already have and show you what your data can reveal. Your first call is free.
Let’s talk